Email: m-harris@bethel.edu
Job Titles
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Professor of Business
Business, College of Arts and Sciences
Highlight
Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.
Started at Bethel
2005
Education
- University of Wisconsin - B.A. in Journalism, Advertising, 1985
- Washington University - M.B.A., 1992
- University of Minnesota - Ph.D. in Strategic Marketing Communications, 2007
Areas of expertise
Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.