Mary Ann Harris
Email: m-harris@bethel.edu
Job Titles
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Professor of Business
Business, College of Arts and Sciences
Highlight
Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.
Started at Bethel
2005
Education
- University of Wisconsin - B.A. in Journalism, Advertising, 1985
- Washington University - M.B.A., 1992
- University of Minnesota - Ph.D. in Strategic Marketing Communications, 2007
Biography
Mary Ann Harris loves Jesus, her family and marketing! She is married with three adult children who lives all over the country, which gives her and husband many opportunities for travel. Mary Ann has been studying and working in marketing for decades. She loves solving problems for companies (creatively) and helping others understand how marketing can change their lives.
Courses Taught
Principles of Marketing; Consumer Behavior, Advertising and Promotion, Digital Marketing, Marketing Research, Marketing Seminar, PR and Advertising Seminar.
Awards
SJMC Scholarship award winner- 2004
Edgren Award Winner; 2017- Bethel University.
Seed Colation of Midwest Leadership Award- 2025
Pollard Fellowship- 2025. Seattle Pacific University.
Publications
Berg-Ridenour, S., Harris, M., Hunter, R, (2019) The Reflection of Hope in social media by Generation Z published in CBFA conference proceedings, John Brown University,
Harris, M. Mgrdichian, L., (2019) A Christian’s influence on culture: Recommendations to Build Shalom in the Marketing Workplace, Christian Business Review (8), pg. 55-63.
Harris, Anderson, CBFA presentation/paper (2018): The Impact of Advertising on Value Formation; co-authored with Betsy Anderson, PhD University of Minnesota and Laureen Mgrdichian, MBA, Biola University.
Harris, Mgrdichian (2017), Brainwashed Nation published in Academy of Business Research proceedings.
Harris, M., Poppinga, A., (2017) Role of religion in the workplace: an in-depth look at the advertising community in Minneapolis, Minnesota; Kemper foundation grant in cooperation with Interfaith Youth core. (Note: paper resulting from grant award)
Harris, M., Mgrdichian, L. (2016) Mirror Images: Unpacking the Cultural Values That Shape Our Lives, CBFA proceedings.
Harris, M. Whiting, S., Jacob, J. (2014) Implications of online learning in faith issues; co-authored with Dr. Jeff Jacob and Professor Steve Whiting, Bethel University: CBFA Proceedings, Nashville, TN.
Harris, M. Whiting, S., (2013) Beyond Active Learning: Using Real world projects to drive improved student learning; co-authored with Professor Steve Whiting, Bethel University, CBFA Proceedings, Chicago, Illinois.
Harris, M., Anderson, B., (2012) Social Media Integration. New Possibilities for the Strategic Communication Agency, Mustang Conference, Las Vegas, NV, (2), pg. 53-57.
Harris, M., (2007) The Impact of storytelling on advertising effectiveness, University of Minnesota archives- dissertation publication.
Rodgers, S., Harris, M. Gender and E-Commerce (2003), Journal of Advertising Research, 43 (3) 322-329.
Professional Organizations, Committees, and Boards
American Marketing Association
Christian Business Faculty Association- 2007- Present
Northern Pines Board of Directors- 2015-2018
Hobbies and Interests
Excercise- Yoga; Walking; Reading (book clubs); cooking/dining.
Areas of expertise
Creativity and cognitive processing of marketing messages. Dissertation focus was the impact of storytelling advertisements on memory and emotion.
Research interests
Storytelling and Brand Development. Unintended consequences of Marketing. Culture and marketing
Teaching specialty
Marketing Strategy
Quote
It's all about the journey- take time to breathe and 'dig in'.