Social Media Minor
The minor in social media will equip you with the skills and knowledge to understand social media trends and develop effective social media strategies for businesses and organizations.
Why should I study social media?
In today's digital age, social media has become an essential tool for businesses and organizations to connect with their audiences, build brand awareness, and drive revenue growth. By minoring in social media, you will gain a competitive edge in the job market, as employers are increasingly seeking professionals with expertise in this field.What can I do with this degree?
Courses within Bethel's social media minor provide hands-on training in content creation and strategy development, equipping you to pursue a wide range of career opportunities including social media marketing, content strategy, public relations, and more.
What skills will I develop?
You'll learn how to:
- develop social media strategies
- produce compelling social media copy for different platforms
- create visual content
- implement SEO practices
- and more!
What unique experiences or opportunities will I have?
The social media minor is interdisciplinary, combining courses from the Department of Communication Studies and the Department of Business, preparing you to enter the workplace with an understanding of multiple perspectives. This minor can be a valuable addition to any major, providing you with a clearly identifiable skillset and enhancing your marketability.
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My communication professors were truly invested in my education and cared about helping me find my passion. I use the knowledge, skills, and experience I gained in classes like Corporate Communication and Organizational Communication in my job every day.
Kelsey Jass '11Current job: Product Marketing Specialist at Deluxe Corporation
I’m so thankful for this program. Professors provided challenging and thought-provoking courses. They were available to counsel and encourage us in our pursuits. I gained confidence because several professors provided guidance in what they felt were my strengths, helping me apply those to my career.
Sarah Jean Knox '08Current job: Owner/Auctioneer, Sarah Knox Benefit Auctions
I’m so grateful for my Bethel experience! I cultivated deep friendships and had wonderful leadership and spiritual development opportunities. Combined with, the learning experience and faculty relationships through the Communications and Business departments, it all prepared me for great leadership opportunities.
David Horsager '95, GS'07Current job: Author, Speaker, Consultant and CEO, Horsager Leadership, Inc.
My time at Bethel was invaluable and the Communication department was a major part of that. I felt empowered by the professors to be a leader and to create opportunities for myself both personally and professionally.
Meghan Harmison '08Current job: Director of Adult Ministries and Outreach, Salem Lutheran Church
The Communication department does an excellent job providing the tools needed to find a job. I was prepared and confident entering the marketplace, and was able to use the knowledge from my communication coursework to find a good job quickly.
Tyler Jass '11Current job: Student Visitor Program Coordinator and Admissions Counselor at The Evergreen State College, Olympia, WA