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Business Major: Marketing Emphasis

Bachelor of Arts

With a business: marketing degree, you’ll become a versatile marketer equipped to thrive in today's dynamic marketplace.

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Become who you’re meant to be. While earning a B.A. in Business with a marketing emphasis, you’ll gain the skills to work in a vital field that helps businesses meet consumer demands locally and globally. You’ll be equipped to pursue diverse job opportunities in areas like communication, product management, sales, and more. As you develop practical skills and deepen your faith, you’ll be prepared to serve a variety of organizations—and launch a career that makes a meaningful impact.

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☰ In This Section

Why should I study business: marketing at Bethel?

Here, you’ll find a Christ-centered learning community where you belong. Your learning will center in the Department of Business, where you’ll learn from professors who get to know you personally and will invest in your success.

Faith-fueled learning
You’ll explore the intersection of business and faith, develop your God-given talents, and learn to use the tools of business to make a difference in your community and the world.
Join our vibrant and active business community
Here, you won’t study business or start your career alone. You’ll join our strong business community, find mentorship, and build a network with classmates and professionals through BBEA, BethelBiz, and much more.
Pursue your passions
Along with numerous career options with an accounting degree, you can combine this emphasis with other business emphasis disciplines like accounting, business analysis and analytics, finance, managing organizations and human resources, and innovation and entrepreneurship—all to fit your interests and career goals.

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Connect with a counselor

They’ll answer your questions, connect you with professors, and help you find the right time to visit campus. They’ll be there every step of the way to help make applying to Bethel as smooth as possible.

Find your counselor

Courses and skills

What skills will I develop?

As you gain the skills and knowledge for a successful and fulfilling career. You’ll gain hands-on experience in market research, social media management, and strategic planning, preparing you for diverse roles such as product management, advertising, and market analysis.

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A strong foundation in business

As you acquire a base of well-rounded skills, you’ll unlock a wide range of career paths in the business world.

Analytical and research skills

You'll learn to think analytically and conduct both quantitative and qualitative research. Understand how to gather consumer data using tools like SPSS and develop predictive buying strategies to stay ahead of market trends.

Marketing strategy and communications

Plan and implement marketing communications, develop strong marketing strategies, and gain insights into consumer behavior with advanced techniques like eye tracking and sensory technology.

Social media and SEO proficiency

Build skills in social media and SEO analysis to effectively reach and engage your target audience in today’s digital landscape.

Leadership and management

Strengthen leadership and management abilities through practical experience in business writing, project management, and delivering presentations.

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Academic plans

Map out your time at Bethel—from day one to your diploma. Your course schedule is designed to help you grow, gain skills, and become who you’re meant to be.

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Learning opportunities

What experiences will I have?

Hands-on learning is at the core of all Bethel majors. That means you’ll find numerous opportunities to get involved, apply what you’ve learned, and gain experience. And Bethel’s size and vibrant community will allow you to pursue ways to get involved right away.

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Practical application

Put your skills into practice and apply classroom lessons by completing an internship, working with clients on a capstone project, and preparing tax returns for individuals and families in need. And you can participate in clubs and activities like the Royals Investment Fund, the Chartered Financial Analyst Challenge, the Innovation Scholars program, and more.

Valuable connections

Pursue opportunities to grow as a business through student-led groups like BBEA. You’ll also build your network and gain mentorship through our alumni network through BethelBiz, Women in Business events, and more.

Opportunities to travel

Learn firsthand about the global economy. Examine how businesses like advertising agencies, banks, accounting firms, manufacturing facilities, and multinational corporations operate across borders.

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Real-world impact

What can I do with a business: marketing degree?

A business: marketing degree is a great gateway into numerous career opportunities as you’ll gain the tools for jobs in diverse fields. The degree can lead to careers in marketing communication, product management, market research, communications, sales, management, and consulting, among others.

Product management

Pursue a career overseeing the development and lifecycle of products. You'll work on everything from concept to market launch, ensuring products meet consumer needs and stand out in the marketplace.

Market research and consumer insights

Dive into market research to understand consumer behavior and trends. You'll be equipped to gather and analyze data to provide valuable insights that help shape marketing strategies and business decisions.

Advertising and promotion

Prepare for a career creating compelling campaigns to promote products and services for a variety of organizations. You'll have the tools to develop strategies to capture attention, engage audiences, and drive sales through various media channels.

Social media management and market analysis

Manage social media platforms to build brand presence and engage with customers. You'll also conduct market analysis to assess competition, identify opportunities, and refine marketing strategies for better results.

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Start your journey

Explore Bethel for yourself

Visiting campus is the best way to learn about Bethel and our majors. As you try out academic and campus life at Bethel, you can attend a class, chat with students, meet professors and coaches, tour campus, and get a taste of life in our program.

Schedule a visit

Faculty mentors

Meet your professors

You’ll learn alongside faculty who are distinguished scholars and faithful Christians. They’ll know you by name and invest in your success. And in our state-of-the-art business space, you’ll find a large lounge space, huddle rooms, and interactive classrooms where you can connect with classmates and professors every day.

Department of Business

Location

Robertson Center (RC) 310

Contact

Mary Ann Harris

Bethany Opsata