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Business Major: Business Analysis and Analytics Emphasis

Bachelor of Arts

With a business analysis and analytics degree, you’ll explore the fastest-growing area of business while gaining the skills to help organizations make strong decisions to thrive.

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Become who you’re meant to be. While earning a B.A. in Business with a business analysis and analytics emphasis, you’ll gain skills for a wide range of careers. You’ll explore how you can use quantitative analysis and modeling to help businesses and organizations make wise decisions to improve outcomes and effectiveness. With a strong understanding of business principles, you will be equipped to serve a variety of businesses and organizations—and use your skills to make a difference.

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Why should I study business: business analysis and analytics at Bethel?

Here, you’ll find a Christ-centered learning community where you belong. Your learning will center in the Department of Business, where you’ll learn from professors who get to know you personally and will invest in your success.

  • Faith-fueled learning
    You’ll explore the intersection of business and faith, develop your God-given talents, and learn to use the tools of business to make a difference in your community and the world.

  • Join our vibrant and active business community
    Here, you won’t study business or start your career alone. You’ll join our strong business community, find mentorship, and build a network with classmates and professionals through BBEA, BethelBiz, and much more.

  • Pursue your passions
    Along with numerous career options with an accounting degree, you can combine this emphasis with other business emphasis disciplines like accounting, finance, managing organizations and human resources, innovation and entrepreneurship, and marketing—all to fit your interests and career goals.

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Connect with a counselor

They’ll answer your questions, connect you with professors, and help you find the right time to visit campus. They’ll be there every step of the way to help make applying to Bethel as smooth as possible.

Find your counselor

Courses and skills

What skills will I develop?

As you gain the skills and knowledge for a successful and fulfilling career, you’ll also explore ways to serve others and integrate your faith into your career.

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A strong foundation in business

Acquire a base of well-rounded skills that will prepare you for diverse roles in the business world.

Management and operations skills

Gain expertise in financial analysis, project management, requirements management, customer development, and facilitation.

Analytical and analysis expertise

Learn to track data—and put it to use. You’ll develop quantitative skills, master data mining and big data applications, engage in statistical modeling, conduct trend analysis, and utilize advanced computer applications.

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Academic plans

Map out your time at Bethel—from day one to your diploma. Your course schedule is designed to help you grow, gain skills, and become who you’re meant to be.

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Learning opportunities

What experiences will I have?

Hands-on learning is at the core of all Bethel majors. That means you’ll find numerous opportunities to get involved, apply what you’ve learned, and gain experience. And Bethel’s size and vibrant community will allow you to pursue ways to get involved right away.

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Practical application

Put your skills into practice and apply classroom lessons by completing an internship, working with clients on a capstone project, and preparing tax returns for individuals and families in need. And you can participate in clubs and activities like the Royals Investment Fund, the Chartered Financial Analyst Challenge, the Innovation Scholars program, and more.

Valuable connections

Pursue opportunities to grow as a business through student-led groups like BBEA. You’ll also build your network and gain mentorship through our alumni network through BethelBiz, Women in Business events, and more.

Study abroad

Learn firsthand about the global economy. Examine how businesses like advertising agencies, banks, accounting firms, manufacturing facilities, and multinational corporations operate across borders.

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Real-world impact

What can I do with a business analysis and analytics emphasis?

A business major with a business analysis and analytics emphasis is a great gateway to a wide range of careers.

Utilize analytics and analysis for organizations

Use quantitative analysis and modeling to help organizations make wise decisions that improve outcomes and effectiveness. You can do this as a data analyst, business analyst, marketing strategist, consultant, IT project manager, and more.

Serve in many business-related fields

Along with working as an analyst, you’ll be equipped to serve businesses and organizations in a variety of roles.

Skills for any field

With a business major, you’ll forge a strong foundation for wherever your career takes you—whether it’s a public accounting firm, corporation, government agency, or not-for-profit organization.

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Start your journey

Explore Bethel for yourself

Visiting campus is the best way to learn about Bethel and our majors. As you try out academic and campus life at Bethel, you can attend a class, chat with students, meet professors and coaches, tour campus, and get a taste of life in our program.

Schedule a visit

Faculty mentors

Meet your professors

You’ll learn alongside faculty who are distinguished scholars and faithful Christians. They’ll know you by name and invest in your success. And in our state-of-the-art business space, you’ll find a large lounge space, huddle rooms, and interactive classrooms where you can connect with classmates and professors every day.

Department of Business


Location

Robertson Center (RC) 310

Contact

Mary Ann Harris

Bethany Opsata

Mary Ann Harris

Mary Ann Harris

Professor of Business

Bio >

Bethany Opsata

Bethany Opsata

Associate Professor of Business

Bio >

Shyla Allard

Shyla Allard

Assistant Professor of Business

Bio >

Mauvalyn Bowen

Mauvalyn Bowen

Professor of Business

Bio >

Michael Disher

Michael Disher

Assistant Professor of Economics

Bio >

Leo Gabriel

Leo Gabriel

Professor of Business

Bio >

Brian Holland

Brian Holland

Associate Professor of Business

Bio >

Jeff Jacob

Jeff Jacob

Professor of Economics

Bio >

Joyce LeMay

Joyce LeMay

Associate Professor of Business

Bio >

Bruce Olsen

Bruce Olsen

Associate Professor of Business Emeritus

Bio >

Andrew Paine

Andrew Paine

Associate Professor of Business

Bio >

Shawn Sauve

Shawn Sauve

Associate Professor of Business

Bio >

Stephen Whiting

Stephen Whiting

Associate Professor of Business

Bio >

Drew Whitson

Drew Whitson

Associate Professor of Business

Bio >

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Diana Dutcher

Adjunct Instructor of Business

Bio >

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Tracy Harris

Adjunct Instructor of Business

Bio >

Julie Hedlund

Julie Hedlund

Adjunct Associate Professor of Business

Bio >

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Paul Ives

Adjunct Instructor of Business

Bio >

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Logan Kix

Adjunct Instructor of Business

Bio >

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Daniel Meyer

Adjunct Instructor of Business

Bio >

Richard Olson

Richard Olson

Adjunct Instructor of Business

Bio >

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Lisa Sellner

Adjunct Instructor of Business

Bio >

Greg Bourland

Greg Bourland

Adjunct Instructor of Business

Bio >

Gregg Lindberg

Gregg Lindberg

Adjunct Instructor of Business

Bio >

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David Danforth

Associate Professor of Business Emeritus

Bio >

Nikki Daniels

Nikki Daniels

Associate Professor of Organizational Leadership Emerita

Bio >

Chuck Hannema

Chuck Hannema

Associate Professor of Business Emeritus

Bio >

98.6%

of classes have under 50 students

Top 20

business analytics degree nationwide

- Great Business Schools

Student Support

Your support team

At Bethel, you’ll experience a community where you belong. And that means you’ll be able to access numerous tools for your academic success—tutoring, mentors, study help, and more.

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Career coaching and preparation

A dedicated team is here to empower you to lead a purposeful life. Career coaches will help you build a resume, pursue internships and jobs, and provide support at every step of the way.

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Academic advising

No matter your goals, you’ll find support from your advisor. They’ll help you plan your courses and will provide support as you complete your degree and start a successful career.

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Tutoring and academic support

The Academic Enrichment and Support Center (AESC) will be your first stop for academic support. You’ll find help in building study skills, academic counseling, and more.

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Faith formation

As you develop your faith, you’ll have support from our Campus Ministries team. From Chapel to Bible studies, you’ll have numerous opportunities to explore and grow in your faith.

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Accessible education

Tuition and financial aid

We want you to understand from the beginning what a Bethel education costs. That’s why we made it simple. Beginning in the 2025-26 academic year, tuition for the College of Arts & Sciences will be $25,990—down from $44,050. This more accurately reflects what you can expect to pay, empowering you to make informed decisions and become who you're meant to be.

Estimate your cost today

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Become A Bethel Student

Apply now

You belong at Bethel. If you're ready to see who you could become, start your free application today.

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Find your fit

Explore related programs

Bethel’s small size, strong community, and liberal arts focus allows you to personalize your education by adding additional majors or minors. In fact, about 30% of students double major—and many pursue degrees in vastly different disciplines.

Explore the full lists:

Majors and minors Preprofessional programs Endorsements