Become who you’re meant to be. While earning a B.A. in Business with an analytics and artificial intelligence for business emphasis, you’ll build skills for a wide range of careers shaped by data and emerging technologies. You’ll learn how to analyze information, apply AI tools, and interpret insights to help businesses and organizations make wise decisions and improve outcomes. Grounded in strong business principles, you’ll be prepared to serve a variety of organizations and use your skills to make a meaningful impact in a rapidly changing world.
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Connect with a counselor
They’ll answer your questions, connect you with professors, and help you find the right time to visit campus. They’ll be there every step of the way to help make applying to Bethel as smooth as possible.
Courses and skills
What skills will I develop?
As you gain the skills and knowledge for a successful and fulfilling career, you’ll also explore ways to serve others and integrate your faith into your career.
A strong foundation in business
You'll build a strong understanding of how businesses operate and how data and technology support effective leadership. You'll also develop well-rounded skills in financial, managerial, taxation, auditing, and data-informed decision-making, and you’ll become certified as a Microsoft Office Specialist in Word, PowerPoint, and Excel.
Business, technology, and operations skills
Gain experience in financial analysis, project management, and business problem-solving. You’ll learn how to work with data, support organizational decision-making, and understand how tools—including AI and automation—can improve processes and outcomes.
Analytics and artificial intelligence expertise
Learn to work with data and turn it into meaningful insight. You’ll build skills in data analysis, visualization, and statistical thinking while exploring how artificial intelligence can support forecasting, pattern recognition, and decision-making. Your experience using modern tools and techniques will equip you to help organizations respond to complex challenges with clarity and confidence.
Academic plans
Map out your time at Bethel—from day one to your diploma. Your course schedule is designed to help you grow, gain skills, and become who you’re meant to be.
Learning opportunities
What experiences will I have?
Hands-on learning is at the core of all Bethel majors. That means you’ll find numerous opportunities to get involved, apply what you’ve learned, and gain experience. And Bethel’s size and vibrant community will allow you to pursue ways to get involved right away.
Practical application
Put your skills into practice by completing an internship, working with clients on a capstone project, and preparing tax returns for individuals and families in need. You can also participate in opportunities like the Royals Investment Fund, the Chartered Financial Analyst (CFA) Challenge, the Innovation Scholars program, the Deloitte Case Competition, and the Midwest Undergraduate Data Analytics Competition (MUDAC).
Valuable connections
Pursue opportunities to grow as a business through student-led groups like BBEA. You’ll also build your network and gain mentorship through our alumni network through BethelBiz, Women in Business events, and more.
Study abroad
Learn firsthand about the global economy. Examine how businesses like advertising agencies, banks, accounting firms, manufacturing facilities, and multinational corporations operate across borders.
Real-world impact
What can I do with a analytics and artificial intelligence for business emphasis?
A business major with an analytics and AI for business emphasis is a great gateway to a wide range of careers.
Use data and AI to guide business decisions
Apply data analysis, modeling, and AI-informed insights to help organizations make wise decisions and improve outcomes. You might pursue roles such as data analyst, business analyst, business intelligence analyst, marketing strategist, consultant, or IT project manager.
Serve across industries and roles
Along with analytics-focused roles, you’ll be prepared to contribute in a variety of business settings. You’ll understand how data and technology support strategy, operations, and growth across organizations.
Build skills that adapt with the future
You’ll graduate with a strong foundation in business, analytics, and emerging technologies—equipping you to grow as tools and industries evolve. Whether you work in a corporation, nonprofit organization, government agency, or start your own venture, you’ll be prepared to make a meaningful impact.
Start your journey
Explore Bethel for yourself
Visiting campus is the best way to learn about Bethel and our majors. As you try out academic and campus life at Bethel, you can attend a class, chat with students, meet professors and coaches, tour campus, and get a taste of life in our program.
Faculty mentors
Meet your professors
You’ll learn alongside faculty who are distinguished scholars and faithful Christians. They’ll know you by name and invest in your success. And in our state-of-the-art business space, you’ll find a large lounge space, huddle rooms, and interactive classrooms where you can connect with classmates and professors every day.
Student Support
Your support team
At Bethel, you’ll experience a community where you belong. And that means you’ll be able to access numerous tools for your academic success—tutoring, mentors, study help, and more.
Career coaching and preparation
A dedicated team is here to empower you to lead a purposeful life. Career coaches will help you build a resume, pursue internships and jobs, and provide support at every step of the way.
Academic advising
No matter your goals, you’ll find support from your advisor. They’ll help you plan your courses and will provide support as you complete your degree and start a successful career.
Tutoring and academic support
The Academic Enrichment and Support Center (AESC) will be your first stop for academic support. You’ll find help in building study skills, academic counseling, and more.
Faith formation
As you develop your faith, you’ll have support from our Campus Ministries team. From Chapel to Bible studies, you’ll have numerous opportunities to explore and grow in your faith.
A path with promise
Clear price. Clear outcomes.
Know what your education costs—and where it’s taking you. You’ll start with a clear price so you can focus on what truly matters: your education and your future. And you’ll graduate with confidence through the Bethel Career Commitment, which includes built-in career coaching and additional support for eligible graduates who still need help.
Become A Bethel Student
Apply now
You belong at Bethel. If you're ready to see who you could become, start your free application today.
Find your fit
Explore related programs
Bethel’s small size, strong community, and liberal arts focus allows you to personalize your education by adding additional majors or minors. In fact, about 30% of students double major—and many pursue degrees in vastly different disciplines.
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